5 Reasons Why You Should Secure Your Social Media Operation Right Now
Companies are spending millions a year to secure their websites. It makes sense; every day we read about hackers and DDoS attacks that shut down corporate websites. The incentive is clearly there as you do not want to be the next victim.
Getting attacked can seriously hurt your company. Sensitive data may end up in the wrong hands, your operation may be shut down and your brand can get damaged. There are risks so you need to protect yourself. Makes sense… right?
But what most companies do not realize is that there are also many risks in your social media operation. You need to protect your social operation as well. There are thousands of social media accounts that have been hacked before you: CNN, Taylor Swift and the American Ministry of Defence, just to name a few.
If you are serious about social media you should be serious about protecting it as well. Let’s look at some stats by Nexgate, the leading company dealing with social media security.
-12% of all risky social media content contains security risks, including spam, malware, and criminal and illegal activity.
-Brands have an average of 6 apps connected to their social media account.
-Roughly 80% of posts made between 1am and 3am are by fake social accounts. (For global brands, this means pretty much all day long.)
-5% of all social apps are spammy.
-1 in 200 social media messages contain spam.
-Enterprise brands have an average of 300 social media accounts.
-15% of all spam contains a URL.
-Spammers often post to at least 23 different social media accounts.
Social media is under attack. It is not protected well enough and is attracting black hat hackers. Here are 5 reasons why you should secure your social media operation imediately. And we do mean immediately.
1. You don’t even know how many social media accounts you have
Let’s start with the basics. You do not even know how many social media accounts you have. The average organisation has around 200 social media accounts. For every brand, product and location they have a separate collection of accounts. Facebook, Twitter, Instagram, Pinterest, WeChat… the numbers add up. You name it, you’ve got it.
All these accounts present a risk to your organisation. When considering that multiple people have access to each account you know there is a significant risk of unauthorised use. You need to organise and protect your accounts by getting a system that guarantees their safety.
2. Former employees can log on to your social media accounts
Remember that marketing employee you let go last month? Do you know exactly which accounts they had access to, and have you changed all the passwords accordingly? Like most organisations, you probably don’t know…
That former employee could be upset and harm your operation. They may open the twitter account and share secret information or start a rant about how evil your company is. These things happen and can seriously harm your organisation. By securing your social operation you have fewer risks to worry about.
If you ensure all users log in via a protected wall between the social media accounts and the users you can cancel their access with the press of a single button.
3. Fake accounts can damage your brand
Many companies have to deal with fake accounts. If you are a well-known company or brand then others will try to use your brand for their personal gain.
There are many examples of this on Instagram. An account will pretend that it is affiliated with a major airline and write out a competition: you can win a free ticket when you follow this Instagram account. Within a few hours the account has thousands of followers, which can then be sold to someone looking for a following on Instagram. Sometimes fake accounts are in it for financial gain but sometimes they just want to harm your brand.
You need a tool like Nexgate; one that will continuously scan the internet in search of any unauthorised use of your name or logo. It will alert you as soon as it finds a new threat so you can notify the platform the fake account is active on to have it shut down.
On social media there are also many fake accounts that send out confusing messages. They may ask for credit card details or have other strange requests. Most people know that they should not give out such information, but they often contact your authorised channels to double check with you. This puts unnecessary additional pressure on your customer service channels. By getting rid of the fake accounts you will not have to deal with questions about them, which makes your life easier.
4. Check if people are following your communication guidelines
As a company you have a communication policy that needs to be followed. You expect everybody to comply with your guidelines but you always have to check.
A tool like Nexgate can make this simple by scanning your accounts to see if everybody is communicating appropriately. This ensures your guidelines are being followed within the organisation, while protecting your operation and strengthening your brand.
5. Protect your customers by not letting them share privacy sensitive information
With Nexgate you can define what can and can’t be shared on your social channels. This will help both your organisation and the customers you engage with on social media. Here is how:
We all know that we should not give out personal information on the internet but a lot of us do. There are many examples where people post credit card information online. You can now protect those customers when they post personal data on your social channels. If you program Nexgate to delete all credit card details online, it will automatically delete a post on your Facebook wall containing credit card details.
It does not only protect your social media accounts, it directly protects your customers. That is a double win.